Reuzel. Spelled with a Z. Pronounced with a middle finger.

Like every good story, this one starts in an alley. With two men in love with barbering. Sotted in style. And drowning under the influences of rock ‘n roll, kustom culture and the working class ethic of Rotterdam.

Men on a mission

Leen and Bertus wanted to cut every man the perfect hairstyle, proper porkchop. And to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Those classic styles and hot-towel shaves are still around. And the traditions that created them have kickstarted a bit of a riot.

Flash forward

Cut to the present day. Leen and Bertus have their name on a school, spreading the greasy gospel to people who need to perfect their craft. And they have their own line of products, too. Reuzel is here to make sure that as styles change, the attitude remains the same.

If you get it, you get it

And if you don’t, you never will. Doesn’t bother us. But for those people who are ready to sculpt a style, write a story, and be part of a legacy… Well, welcome to the family.

Reuzel Concrete